At home, with the help of a mixer, and a few friends I recorded a fake radio programme, based on the commercial radio service offered by department stores - a mix of easy-listening music, interviews with consumers and personalities, sales promotion etc. Then I distributed copies of the tape to several friends who had smuggled their ghetto blasters into the art fair and hidden them in various locations.
At a set time we started playing the tape and most visitors and exhibitors actually thought it was a broadcast offered by the art fair. The purpose of these audio-incursions was to bring attention to the commercial nature of the fair and the reduction of art to its crass and lowest common denominator. Listening to those fake interviews with collectors, artists, gallery owners now, more than 10 years later, makes them sound almost tasteful. Reality eventually surpasses fiction!
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