For this project I gave each curator (Liam Gillick for the French exhibitions and Peter Friedl for the Vienna show) a list of common French and Austrian names and a set of instructions. They were asked to find native speakers who would call out each name a few times, as if they were trying to draw the attention of a friend in a crowded room. These loud calls were recorded on a CD which was then played in the gallery.
I wanted to reach people randomly and yet individually to draw attention to the increasing use of marketing personalization. Bertolt Brecht's Verfremdung Effekt once again provided the inspiration.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment